TOURISMO

Tourismo.pt | Executive Travel & Luxury Identity

Context: Tourismo.pt entered the highly competitive market of private tourism and transfers with a clear objective: to distinguish itself from standard taxi operators. The brand needed to communicate “Executive Class” instantly. The project scope was comprehensive, building the visual ecosystem from zero; including the logo, naming, web presence, fleet branding, and physical sales collateral.

Intangible Assets

Visual Hierarchy of Value: The primary strategic goal was to signal exclusivity. I employed a “Black & Gold” chromatic strategy, a classic signifier of luxury, paired with a heraldic shield emblem. This visual language subconsciously justifies premium pricing and attracts an international clientele looking for VIP treatment.

Service Promise: The slogan “The Tour You Deserve” required a visual identity that backed it up. The design reflects the promise of the physical assets (Mercedes Class E and V), ensuring the brand image is as polished as the vehicles themselves.

Digital Assets

Brand Heraldry (Logo): Creation of the master emblem; a “T” monogram enclosed in a shield, crowned by five stars. This mimics the rating systems of luxury hotels, instantly establishing a psychological association with 5-star quality.

Web Presence: Development of the digital storefront to serve as the booking engine, ensuring the “Premium” feel extended to the user interface.

Physical Assets

Fleet Livery (Mobile Assets): Discrete, high-end vinyl application for the Mercedes fleet. Small, metallic-finish logos were placed on the rear and sides to identify the vehicle without ruining its executive aesthetic.

Tactile Menu (Brochure): Design of the tri-fold brochure. This acts as a physical menu of experiences (Sintra, Évora, Fátima). The layout uses hexagonal geometry to organize information cleanly, allowing the high-contrast photography to sell the destination.

The Result: A cohesive “Luxury Ecosystem.” Whether a client sees the website, holds the business card, or steps into the branded vehicle, the signal is consistent: this is a professional, high-value service.