MLNUTRI

MLNutri | Agrobusiness & Personal Branding

Context: MLNutri is the professional platform for Mário Lourenço, a specialist in animal nutrition. The sector is often bogged down by dense academic language and complex bureaucracy. The objective was to strip away the noise and position Mário not just as a consultant, but as a “Simplifier.” The core promise, “Nutrição Animal Simplificada”, dictated the entire UI/UX strategy.

Intangible Assets

Humanized Authority: In an industry driven by data, trust is personal. By explicitly anchoring the tagline with “Com Mário Lourenço…” the digital platform functions as a direct extension of his personal reputation. The design bridges the gap between scientific rigour and approachable service.

Clarity: The prominent “Isenção” suggests a focus on navigating regulatory hurdles. The intangible asset here is “Peace of Mind”, offering users a direct path to solving compliance or licensing issues without the usual friction.

Digital Assets

Responsiveness: As shown in the mockup, the site was engineered for “Mobility”. The responsive architecture ensures that the “Contact” and “Exemption” tools function perfectly on a 5-inch smartphone screen in the middle of a pasture.

Visual Hierarchy: The interface uses a dark, high-contrast overlay on the photography to ensure text legibility. This is critical for outdoor viewing where sun glare can make low-contrast designs unreadable.

Physical Assets

The Connection: While the delivery is digital, the visual language is grounded in the client’s business: the livestock. The photography immediately signals the sector (dairy/cattle), ensuring that when a potential client lands on the page, they instantly recognize it as a specialized agricultural tool, not a generic consulting site.

The Result: A high-efficiency digital business card that converts into “Simplified Action.” The platform successfully positions Mário Lourenço as the accessible expert who solves problems rather than creating them.