EQP

EQP | Marketing and Merchandising Identity Systems

Context: EQP is a marketing and merchandising firm that required a visual identity reflecting energy, versatility, and precision. The geometric, triangular design language was developed to bridge the gap between their creative marketing services and the technical precision of their merchandising operations.

Tech & Infrastructure
Domain Management: Strategic registration and DNS setup for the eqp.com.pt ecosystem.
Systems Hosting: Reliable, high-performance hosting to ensure the digital face of the company remains accessible to global partners.

Intangible Assets
Visual Strategy: Developing a geometric design system using a primary color palette to signify vibrancy and structural integrity.
Brand Positioning: Establishing EQP as a modern, agile partner in the competitive marketing and merchandising sector.

Digital Assets
Web Development: Creation of a modern, responsive website architecture that translates the geometric brand language into a functional UI/UX.
Social Integration: Consistent branding across digital communication channels and internal digital assets.

Physical Assets
Full Stationery: Complete business card sets featuring the signature geometric pattern.
Corporate Identity Tools: Production of professional name tag badges and high-quality hard document folders for physical presentations.
Merchandising: Application of brand guidelines to various corporate materials to ensure a unified physical presence.

The Result: By synchronizing the vibrant physical assets with a robust digital platform, EQP now projects a cohesive and high-energy reputation. Every touchpoint: from a visitor’s badge to the company website, reinforces their position as a leader in marketing and merchandising.