Farmácia Batalha

Farmácia Batalha | Pharmaceutical Tradition & Legacy

Context: Farmácia Batalha is a cornerstone of local health services with a rich history spanning over 75 years. To honor this long-standing tradition while maintaining a professional and modern appeal, a comprehensive branding strategy was implemented. The focus was on celebrating the 75th anniversary as a milestone of reliability and community trust.

Intangible Assets
Heritage Management: Leveraging the pharmacy’s 75-year history to reinforce its reputation as a trusted authority in the pharmaceutical sector.
Brand Continuity: Developing a visual language that respects traditional values while signaling modern clinical excellence and efficiency.

Digital Assets
Online Presence: Strategic management of the farmaciabatalha.pt digital storefront, providing a modern gateway for information and health services that aligns with the physical brand’s technical integrity.

Physical Assets
Staff Identity & Uniforms: Implementation of high-quality embroidery on pharmaceutical clerk jackets. The stylized green and purple logo, as seen in the staff uniforms, provides a consistent signal of professionalism and clinical care.
Professional Identification: Production of custom name tag badges for all staff members to facilitate clear identification and enhance the patient-provider relationship within the clinical space.
Loyalty & Relationship Tools: Design of physical fidelization cards to reward long-term community trust and professional business cards to maintain a consistent signal of authority.
Tangible Tradition: Creation of specialized Christmas gifts for the older demographic. These physical tokens serve as a critical bridge of appreciation for clients who deeply value tangible assets and the personal, historical bond they share with the pharmacy.
Commemorative Storefront Design: Creation and application of high-impact vinyl graphics for the pharmacy’s physical facade to commemorate the 75th anniversary, turning the storefront into a visual testament to the brand’s longevity.

The Result: By integrating the commemorative anniversary branding into both the physical environment and the staff’s daily presence, Farmácia Batalha successfully modernized its image without losing its historical soul. The result is a brand that feels both established and contemporary, protecting its reputation for the next generation of service while honoring the tangible preferences of its most loyal clients.