GPELLETS

GPellets | Industrial Granulation & Animal Nutrition

Context: GPellets is a specialized Portuguese company (est. 2011) focused on two highly technical pillars: Granulation Technology and Animal Nutrition. Unlike consumer-facing brands, their audience consists of industrial producers and agricultural stakeholders. The challenge was to create a corporate identity that bridged the gap between “Industrial Engineering” (granulation/binders) and “Biological Science” (nutrition/feed), reflecting their GMP+ certification standards.

Intangible Assets

Scientific Authority: The brand identity had to strip away any confusion with “wood fuel” and strictly signal “Feed & Technology.” The visual tone focuses on precision, hygiene, and industrial efficiency, establishing them as experts in binders and compound feeds.

Process Transparency: Moving the brand narrative from “selling product” to “selling solution.” The identity emphasizes their role as partners in production efficiency; improving pellet cohesion and nutritional value for their clients.

Digital Assets

Corporate Ecosystem (Website): Design and development of the gpellets.pt platform. The site serves as a technical dossier, structured to categorize complex offerings (Raw Materials, Binders, Finished Products) clearly. It acts as a 24/7 validation tool for potential B2B partners looking for GMP+ certified suppliers.

Physical Assets

Trade Show Presence (Roll-up): Creation of vertical advertising assets (Roll-ups) for industrial expos and agricultural fairs. The design prioritizes hierarchy: establishing the company name high up, followed immediately by their core competencies (Technology/Services), ensuring they attract the right B2B leads from a distance.

Professional Networking (Business Cards): Design of the corporate stationery to function as a “token of capability.” In high-level B2B dealings, the business card is often the first physical proof of the company’s existence; these were designed to feel clean and corporate, matching the sterile/scientific nature of the industry.

The Result: The project successfully positioned GPellets not as a commodity trader, but as a technology partner. The cohesive visual system, spanning from the website to the physical trade show floor, ensures they are perceived as a consolidated entity in the competitive animal nutrition market.