Horta da Cristina

Horta da Cristina | Biological Farm Identity (Pro Bono)

Context: Horta da Cristina is a small, family-owned business dedicated to biological agriculture. They needed to bridge the gap between their traditional farming roots and a market that demands a professional signal of organic quality. As a pro bono project, the goal was to provide them with the visual tools necessary to communicate their commitment to healthy, sustainable farming.

Intangible Assets
Visual Identity: Creation of a logo that balances family tradition with the modern standards of biological agriculture.
Reputation Signaling: Developing a brand language that immediately communicates purity and local origin to the consumer.

Physical Assets
Packaging Design: Custom labels for egg box cartons, turning a commodity into a branded experience.
Vehicle Decoration: Full viature branding for delivery and mobile presence, ensuring the farm is recognizable on the move.
Signage: Exterior signage to signal the farm’s location and clearly mark the boundaries of their biological production.
Stationery: High-impact business cards to facilitate local networking and sales.

The Result: By providing a cohesive visual identity across their physical touchpoints, Horta da Cristina now projects the professionalism of a modern organic producer. The brand no longer just exists; it commands a reputation that justifies the value of their biological harvest.