Iberian Ships Surveyors
Iberian Ships Surveyors | Maritime & Engineering Authority
Context: Iberian Ships Surveyors (ISS) is an independent marine consultancy founded in 2005, operating across Portugal and Spain. The maritime survey industry requires absolute precision and 24/7 readiness. The challenge was to build a digital presence that communicated “Technical Authority” to a global audience of shipowners, ensuring the firm looked as capable as the engineers they send on board.
Intangible Assets
Trust & Independence: The core value of a surveyor is impartiality. The site’s “About Us” and “Services” content was structured to highlight their independence from shipyard interests, establishing them as a neutral, trusted eye for damage evaluations and investigations.
Safety-First Narrative: The content strategy emphasized “Safety at Sea” and environmental protection. This aligns the brand with the strict compliance standards of the international shipping industry, signaling that ISS understands the high stakes of hull and machinery surveys.
Digital Assets
Functional Web Design: The website design prioritizes information architecture over flair. In an industry where clients often access sites via satellite internet or poor port connections, the layout is clean, lightweight, and direct. It answers the “Who, What, Where” immediately.
Technical Content Writing: Creation of specialized maritime copy. The text isn’t generic; it speaks the language of the trade (Draft Surveys, Bunker Surveys, Angle of Blow assessment), proving technical competence before the client even makes the call.
Infrastructure (Webhosting): Full management of the server infrastructure. For a company that handles emergency response (damage surveys), digital downtime is not an option. The hosting solution ensures the “digital door” is always open for international clients across different time zones.
Physical Assets
Operational Support: While the deliverables were digital, they directly support the physical movement of the surveyors.
The Result: A stable, professional digital port-of-call. The website has served as the firm’s primary digital credential since 2012, proving that good, functional design has the longevity to outlast trends.
Other Work
