MONTECILLO

Montecillo | Infrastructure & Brand Evolution

Context: Montecillo is a firm that underwent a strategic pivot from “Consulting” to “Construction” (Construtora). Unlike full rebranding projects, this assignment required high-level surgical precision: taking an existing, high-quality identity originally created by designer Luís Bordalo and adapting it to a new industrial reality. The role also encompassed the management of the company’s technical backbone.

Intangible Assets

Brand Stewardship: The primary intangible value was “respect for the source.” The task was not to reinvent the wheel, but to evolve the existing visual equity. This involved managing the semantic shift from a service-based brand (Consulting) to a hard-industry brand (Construtora) without losing the original sophisticated essence.

Operational Continuity: Beyond design, the role involved ensuring the company’s digital and physical networks remained operational, bridging the gap between creative management and technical support.

Digital Assets

Identity Refactoring: Editing the master vector files to implement the name change. This required matching the typography and spacing of the original design to ensure the new “Construtora” designation felt native to the logo, not tacked on.

Web & Content Management: Updating the digital storefront (website headers and metadata) to reflect the new corporate entity. This included full-service web hosting and content management, ensuring the values of the business remained stable and secure.

Physical Assets

Stationery Evolution: Redesigning the corporate stationery to align with the new legal entity, ensuring that all physical touchpoints (cards, letterheads) carried the correct “Construtora” branding.

Network Infrastructure (LAN): Maintenance of the Local Area Network. Managing the physical cabling and hardware that allows the business to function. Handling not just the visual layer of a company, but its operational hardware as well.

The Result: A seamless corporate transition. The brand successfully migrated to its new sector with its visual integrity intact, supported by a stable technical infrastructure that was managed by a single point of contact.