PROJEEP

Projeep | Strategic Brand Correction

Context: Projeep is a specialized off-road workshop founded in 2015. The core friction point was the legacy name: “Projeep” unintentionally signaled that the shop only serviced the Jeep brand, despite Nuno and his team possessing deep know-how across all 4×4 manufacturers. The branding objective was to fix this misconception immediately upon first glance.

Intangible Assets

Visual Naming Correction: The primary strategic asset was the mandatory integration of the descriptor “Multimarca” into every version of the logo. This acts as a permanent visual disclaimer, ensuring no potential client drives past thinking their Land Rover or Toyota isn’t welcome.

Brand Ambassador Strategy: Turning the client base into a marketing channel. By placing branded vinyl cutouts on client vehicles, every serviced car becomes a mobile billboard, signaling trust and capability on the trails and roads.

Digital Assets

Web Development: Design and hosting of the projeep.pt platform, including the domain TLD in the logo, which serves as the central hub for their diverse service offerings, from routine maintenance to high-level competition preparation and tourism consultancy. Also the social media initial package guaranties a coherent visual identity system.

Smart Office Infrastructure: Creation of “Print-as-you-go” Word templates for corporate stationery. This digital solution allowed the business to avoid high upfront costs for offset printing (envelopes and letterheads), enabling them to print professional documentation in-house only when needed.

Physical Assets

The “Ambassador” Vinyl: Production of small, high-durability vinyl cutouts applied to client cars as a “signature” of the work performed. This is a subtle but powerful way to build reputation in the off-road community.

Stationery Files: Production of print-ready digital files for business cards, ensuring that when the budget allows for professional printing, the assets are ready to go.

The Result: The re-engineered logo successfully neutralized the “Jeep-only” bias, allowing the shop to compete openly in the general 4×4 market. Additionally, the low-overhead approach to stationery proved that a professional identity doesn’t require wasteful spending, just smart digital tools.