SM&P

SM&P | Identity Renewal and Digital Presence

Context: SM&P is an investigation and consultancy firm that required a complete identity renewal to align with their evolving business goals. The primary objective was to transition from a traditional consultancy model to a modern, digitally-active entity. This required a synchronized launch of a new logo, a professional web presence, and updated physical touchpoints.

Tech & Infrastructure
Domain Management: Strategic domain registration and DNS configuration.
Systems Hosting: High-reliability website hosting to ensure 24/7 operational availability.

Intangible Assets
Consultancy: Strategic brainstorming sessions to define the new market positioning.
Identity: Verbal identity and naming refinement to ensure the brand resonates with consultancy clients.

Digital Assets
Web Development: Design and deployment of the new SM&P website.
Social Architecture: Facebook cover and digital assets for unified social media presence.

Physical Assets
Stationery: Redesigned business cards and official letterhead paper to maintain brand authority in physical correspondence.

The Result:
By integrating a new visual language with a resilient digital foundation, SM&P is now equipped to scale. The “reputation” created by the brand is now fully protected and supported by their online infrastructure, making them ready for new international challenges.