VIKWASH
Vikwash | High-Durability Mobile Branding
Context: Vikwash required a visual identity for their mobile cleaning service that prioritized high visibility and low operational costs. The challenge was to transform a standard white commercial van into a recognizable brand asset without the expense of a full vehicle wrap. The solution focused on a two-color application that balanced budget constraints with maximum durability.
Intangible Assets
Durability Strategy: The color palette was selected based on chemical durability rather than just aesthetics. Cyan Blue was chosen specifically for its superior resistance to UV radiation, ensuring the branding remains vibrant for years despite constant sun exposure, unlike red or yellow pigments that fade quickly.
Visual Concept: The “Soap Cloud” logo utilizes a flat design approach, merging the imagery of bubbles and steam clouds. This communicates the core promise of “Cleanliness” instantly, without needing complex text or explanations.
Digital Assets
Vector: The logo was designed with strict two-color constraints (Cyan and Black/White). This ensures the digital files are ready for plotter cutting, eliminating the need for expensive full-color digital printing processes.
Physical Assets
Cost-Effective Livery: Implementation of the branding using low-cost cutting vinyl rather than a full wrap. By using the vehicle’s original white paint as the negative space, the design achieves a “full” look while keeping material costs significantly lower.
Marketing Tools: The design system was extended to high-volume print assets, including business cards and specific die-cut flyers designed to fit perfectly under windshield wipers, allowing for direct-to-vehicle marketing in parking lots.
The Result: The Vikwash project demonstrates how technical constraints can lead to smarter design. By prioritizing material longevity (UV resistance) and production efficiency (cut vinyl), the client received a high-impact mobile brand that looks professional on day one and remains effective for years, maximizing the return on a limited budget.
Other Work
